Just like running a car, the surest way to get the most out of your business is by consistently investing in its maintenance and performance.
By Barry Alt
Shift Up a Gear: What Type of Digital Marketing has the Best ROI?
And what’s the most direct route to getting more customers for your automotive aftermarket restoration, performance, or race shop so you can compete with other leading companies in your niche?
Through expert digital marketing that’s as badass as you are.
With so many digital marketers claiming to be the best, knowing which one will benefit your business the most in the long run can be difficult.
Let’s explore the different types of digital marketing that will help you improve your online presence, help you reach your target audience, and drive your business forward.
What should a digital marketing strategy do for your automotive business?
If you invest your time, resources, and money into marketing, you want to be sure that it will give you results.
When it comes to ROI in an effective digital marketing strategy, there are many factors to consider other than just monetary gains.
Marketing strategies should help you:
- Generate revenue
- Increase brand awareness
- Grow your customer base
- Enhance customer experience
- Improve customer engagement
- Position your business as experts
So, let’s get right into the most important types of digital marketing for automotive businesses you should implement into your marketing efforts that will ensure a strong return on your investment and make achieving your business goals a lot easier.
Types of digital marketing that pull their weight for auto restoration and performance shops
1. Search engine optimization (SEO)
SEO involves optimizing your website’s content and structure to improve its visibility on search engine results pages (SERPs).
In other words, it makes Google happy so your website can perform better and rank higher! What this ultimately means for your business is that your target audience can organically discover you when searching for your automotive services online.
90.63% of businesses don’t get organic traffic on search engines, and if you haven’t invested in professional SEO services yet, you can bet that your company falls into that majority, missing out on serious opportunities.
Your website will be strategically formatted and peppered with locally targeted keywords that not only speak to Google but are also easy to read and super specific to the needs of your dream clientele.
With the help of SEO experts who specialize in your niche, you can climb ahead of your competitors on search engines and generate more high-quality, high-converting leads in the fast lane, ensuring a fantastic return on your investment in the long run.
2. Content marketing
Content marketing is an often undervalued element of digital marketing.
However, the power of blogging, video marketing, and visual marketing messages should not be underestimated – especially in this industry.
A strong content marketing strategy can help your automotive business:
- Rank higher on search engines
- Engage your target audience
- Establish customer trust online
- Be positioned as the experts
- Convert leads into sales
The consistent creation of high-quality content not only keeps your website fresh (which search engines love!), but you can connect with your audience by providing real value to them with content that attracts, informs, and entertains.
Blogs are fundamental to attracting organic traffic, and search engine marketing, yet according to our research, 87.8% of auto shop companies reportedly don’t have a functioning blog.
Incorporate a blog section into your website to boost your credibility, showcase your expertise in your niche, and ultimately show the real value you can offer your potential clients by providing solutions to their problems.
On top of this, companies that blog regularly get 55% more web visitors than those that don’t, offering an impressive ROI that you’ll be glad you opted for.
Top tip: You can repurpose parts of your blogs to use as engaging social media content and email newsletters!
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Please head on over to the Motorhead Digital Blog for the rest of this article.
The Motorhead Digital team are digital marketing expert with over 25 years of experience. They’re focused on supporting automotive aftermarket restoration, performance, and race shops. Their signature Site, Location, and Maximizer™ programs will supercharge your digital marketing including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads who want to spend more money with you. You can reach Motorhead Digital at (585) 766-9785, via email, or online at MotorheadDigital.com.
Motorhead Digital
1191 Garnsey Road
Palmyra, NY, 14522
(585) 766-9785
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