Take The Fast Lane To Online Visibility: How To Quickly Grow Your Online Presence

How to grow your business online by creating a strong online presence

1.  Draw in potential customers with an attractive website

Your website is often the first impression many potential customers will have of your automotive business.

And with 75% of internet users judging the integrity of your business based on your website’s design, it’s super important that you impress them right off the starting line.

An outdated website will damage your business’s reputation and decrease the possibility of reaching your target audience, let alone converting them into the loyal customers you’re looking for.

Invest in a website that not only looks slick and professional but gives potential customers a seamless user experience with a super easy-to-use design.

2.  Optimize your website for search engines and mobile devices

We all know that a shiny coat of paint won’t make the car run smoothly – it’s what’s under the hood that counts. Likewise, making your website attractive and user-friendly are not the only contributing factors to its success.

Just as the cars you work on need to be regularly serviced, your website needs to be strategically updated to ensure it’s performing at the highest possible level.

Search engine optimization

Search engine optimization (SEO) refers to optimizing the structure and content of your website so that it ranks well on Google and appears higher on search engine result pages.

Update the text on your website with the same keywords your target audience uses to search for your products or services online. These keywords, gathered in local SEO research, make your website easier to find online and direct more traffic to your business.

Sounds confusing? Don’t worry; we’ve designed our Marketing Maximizer program to help auto shops grow and expand their reach through powerful SEO services and strategies.

Mobile optimization

It’s also essential that your website is optimized for use across different devices and screen sizes.
73% of web designers believe that the main reason internet users abandon a website is because its design is not compatible with mobile devices.

If your website is not easy to navigate on phones and tablets, potential customers might take their business to your competitors.

3.  Engage with your target audience on social media

Maintaining solid social media activity is a major part of establishing an online presence that gets results for your automotive business.

Create a profile with consistent branding across different social media platforms like Facebook, Instagram, LinkedIn, Twitter (X), and TikTok.

Whether you’re posting pics of your hottest new products, spreading the word about a new service you offer, or hosting an upcoming event, social media is the ideal way to get your audience’s attention.

Plus, it’s a two-way street. Staying active on online social platforms not only attracts your target audience but also encourages your followers to react to and engage with your content directly.

Wouldn’t you rather do business with someone you feel like you know and trust? Sharing social media posts that offer insight into who you are as a business humanizes your brand, making your audience more likely to become customers.

Please head on over to the Motorhead Digital Blog for the rest of this article.

The Motorhead Digital team are digital marketing expert with over 25 years of experience. They’re focused on supporting automotive aftermarket restoration, performance, and race shops. Their signature Site, Location, and Maximizer™ programs will supercharge your digital marketing including website design, social media, SEO search engine rank, content marketing, and your entire online presence so you attract better leads who want to spend more money with you. You can reach Motorhead Digital at (585) 766-9785, via email, or online at MotorheadDigital.com.