Hot Rod Industry Alliance – SEMA

The Hot Rod Industry Alliance is a sub-committee of SEMA with a focus on the pulse of the hot rod market segment. HRIA's primary objectives are to ensure the future prosperity of the hot rod industry and to advance and promote awareness of the hobby. Within this context, HRIA focuses on industry-specific issues, developing effective strategies and programs that will assist members in improving their business practices and procedures.

HRIA also works with HRIA's legislative staff to address those legislative and/or regulatory matters which may affect the hot rod industry, and provides a forum- through participation in Hot Rod Alley, a special SEMA Show section-through which member companies can take advantage of new business and marketing opportunities.

The HRIA promotes the Hot Rod Education Day, a full day of tech seminars, puts on the Pinewood Builder’s Challenge with all proceeds going to the SEMA Cares charities and also puts on the second largest reception during SEMA to recognize people that have made a difference in the Hot Rodding industry.